purifies mineralizes while balancing your waters alkalinity
INTRODUCING
WATER MADE PURE
Purifies. Mineralizes. Balances your water’s alkalinity. Plastic-free. Zero-waste. Beautifully sustainable.
In Nature, Every Element Has Purpose
We studied the ancient art of white charcoal to rediscover balance between purity and sustainability.
Long before laboratories and instruments, the charcoal masters of Japan’s Edo period perfected the craft of binchotan — pure white charcoal celebrated for its cleansing power and enduring strength.
Centuries later, our material scientists and engineers follow that same quiet discipline — refining natural materials with precision and respect for nature’s design, bridging timeless craftsmanship with today’s sustainable innovation.
Where Heritage Meets Modern Science
From ancient binchotan craftsmanship to modern material science, our journey unites centuries of knowledge with today’s innovation.
Our team of scientists and engineers has transformed natural wood and calcite into a carbon-regenerative filtration system that purifies, mineralizes, and balances water’s alkalinity — restoring the chemistry of natural spring water.
Beyond sustainability, it’s measurable performance — engineered to reduce modern contaminants including chlorine, PFAS (forever chemicals), VOCs, and microplastics — all without plastic or waste.
What It Reduces. What You Gain.
Plastic-free and science-driven. Each Water Made Pure filter absorbs and reduces contaminants, while restoring minerals like calcium and magnesium.
The truly unique electrical transmission properties of our white charcoal shifts what is known as the Oxidation-Reduction Potential that perfectly replicates the antioxidant balance of a mountain spring.
The result — clean, balanced, mineral-rich water with the a "refreshing alive" natural taste.
EcoStar Award Winner — Most Inspiring New Venture 2025
Recognized for advancing sustainable water innovation through carbon-regenerative, zero-waste design.
Your Plastic Free Choices
Who Thought Purifying Water With Plastic Was a Good Idea?
Inside most household water filters — even those branded as “eco” or “natural” — is a hidden layer of synthetic resin beads. These beads are made from cross-linked plastic polymers such as polystyrene and acrylic, the same materials used in disposable packaging.
The Problem
No major manufacturer has ever released long-term studies on how these plastic beads behave or break down inside pitcher-style filters. Over time, resins can degrade under chlorine, temperature, and stagnation — potentially releasing micro-fragments and organics into drinking water. Studies have also shown these beads can harbor bacteria if not frequently replaced.
“Plastic shouldn’t be part of the purification process.”
Our Solution: Water Made Pure
We reimagined water purification from the ground up — no resins, no plastics, no synthetic media. Our filters combine modified white charcoal with natural calcite stones to purify, mineralize, and balance your water’s alkalinity, naturally.
- ✅ Zero synthetic polymers in contact with your water
- ✅ Zero plastic waste after use — all components return safely to nature
- ✅ Carbon-negative by design — each filter sequesters carbon instead of producing it
If clean water is the goal, why use plastic to get there?
Water Made Pure — Purity Without Plastic.
The Art and Science of Pure Water
What People Are Saying
Real experiences from customers and sustainability advocates who’ve discovered the taste and purpose of living water.
“You can actually taste the difference — clean, mineralized, alive.”
– Lena, Victoria BC
“Finally — a water filter that actually aligns with our values. No plastic, no waste, and the water tastes alive. It’s the product we’ve been waiting for.”
– Sophie & Daniel, Victoria BC
“We’ve been using the same filter for months and it’s still performing beautifully. It lasts an incredibly long time — far beyond any pitcher cartridge we’ve tried.”
– Chris, Vancouver Island
“Finally a water filter that fits our zero-waste kitchen goals perfectly. Simple, natural, effective — and looks beautiful too.”
– Chef Mateo, Salt Spring Island
“Got this incredible product when they were demonstrating it at the Salt Spring Saturday Market. Local, sustainable, and absolutely no plastic — just smart, honest innovation.”
– Alex, Salt Spring Island
“We added it to our Berkey system — the results are incredible. It brings a natural smoothness and balance to the water we didn’t know was missing.”
– Robin, Calgary AB
“Ditching our Brita was the best decision. This filter lasts longer, tastes better, and doesn’t create a pile of plastic waste.”
– Taylor, Vancouver BC
Pure Water. Balanced Living.
Join us in redefining hydration — zero-waste, plastic-free, and beautifully sustainable.
Every filter you use supports a carbon-regenerative future and helps restore balance between people and the planet.